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Small Business Marketing Series (Register before 1/13/18)

  • Sellars Project Space @ Seasons Cafe 300 West Sackett Avenue Salida, CO, 81201 United States (map)

Early Bird Registration Ends: January 13th, 2018
Registration Closes: January 23rd, 2018

The PfCA is focused on building a stronger community and a stronger community is supported by strong businesses. Whether you look at our programs to train local youth  in our workforce or advocating for more affordable housing, the PfCA wants to help create stronger businesses in Chaffee County!

The PfCA Classroom is located at Sellars Project Space @ Seasons Cafe, 300 West Sackett Avenue in Downtown Salida, Colorado.

Earlier this year we began working with local marketing extraordinaire, Monica Gutierrez of Mariposa Marketing (read more about her below), to help create a series of much needed classes that not only fit your schedule, your time constraints, and your pocketbook but teaches you useful and actionable methods to market your business.

Discounts are available for early-bird registration, to Salida Business Alliance members ($50 off), Chamber of Commerce members ($50), and multiple-class registrations (take all 3 and save). And if it's still out of your budget, apply for one of our PfCA Community Grants. We want to be sure that you have access to the tips, tools, and knowledge to make your business stronger.

This 3-session series runs three consecutive Wednesdays: January 24th through February 7th from 5 - 7 p.m. with light refreshments provided. The focus is to give you the knowledge of where to invest your marketing dollars (even if they're limited), how to find the marketing options that are right for you, when to alter or restart your marketing approaches, and how to do it all consistently.

You will learn:

  • Basic steps to building a strong marketing foundation.

  • Effective social media tips and techniques for small businesses.

  • How to properly use events to gain exposure and sales.

  • Creative promotion strategies for event attendance, brand exposure, audience engagement and sales.

  • Tips and techniques to stand out in a tourism economy, even during shoulder season.

  • How to setup and execute a basic Facebook Advertising campaign that gets results.

  • Actionable marketing tips you can apply to your business’s marketing strategy today.

  • How to make smart marketing decisions that increase your return on investment.

Have questions? Ask the instructor directly!

A strong marketing foundation is the cornerstone for a new or growing business. This workshop series will help you create this foundation and build upon it with tangible strategies and techniques tailored for your business’s needs.  You will walk away knowing how to properly allocate your marketing dollars to make sure your business actually grows this year!


Monica Gutierrez is a digital marketing specialist and the owner of Mariposa Marketing, a marketing agency that specializes in event promotion and Facebook Advertising for small and midsize businesses. She has a decade of marketing experience working with businesses, such as business coaches, animal welfare, real estate, law, fitness, technology, HVAC, automotive, healthcare, food and beverage, retail and veterinary medicine.  She enjoys working with business owners and decision makers to build a strong marketing strategy and implement effective, measurable and cost-efficient marketing techniques into their businesses.

Learn more about Mariposa Marketing here:

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